Five B2B Marketing Trends for 2015

From technology trends, to changing business models, to evolving consumer behaviours, there’s a lot for today’s marketer to consider on what’s next. Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across on and offline platforms. The following trends will help give you a jumpstart[…]

Marketing and Advertising in Africa, multilingually

When marketing and advertising your business in Africa, it’s best to understand the prevalent languages being spoken in each region. French (Francophonic) and Portuguese (Lusophonic) speaking countries in Africa offer an ample opportunity to communicate with a massive potential market for your business within two locales across the continent, the third, of course, being English.[…]

7 Tips on Homepage headlines

6-12 words are that stand between you and a higher click-thru rate. These words are your Homepage headline, and are arguably the most important words on your site. That’s because five times more people read the headline as the body copy. Below are 8 steps to writing a great Homepage headline: 1. Write the headline[…]

4 tips on writing your Homepage

Writing the Homepage of your website can be tricky. It must grip your reader, it must convey the essence of your offering, and it must support all the other click-through pages. There is a lot to be said about writing Homepages. These four points cover the more important issues: 1. Use your main headline to[…]