Multilingual Copywriting and how it can help your international communications

As the world and our day-to-day lives move faster with each passing year, attention spans are changing. When it comes to effective content, you need to speak directly to the market you are targeting in a way that captures their attention. This can only be done through well-localised content pieces that suit the cultural needs[…]

Top Online Marketing Trends for 2015

Marketing and online marketing have become synonymous over the past decade. During this time, there has also been a huge shift toward inbound techniques, like businesses publishing original content versus embedding advertisements in external content. Here are some of the top trends for the year ahead: Content remains king One of the main ways that[…]

Top Online Marketing Trends for 2015

Marketing and online marketing have become synonymous over the past decade. During this time, there has also been a huge shift toward inbound techniques, like businesses publishing original content versus embedding advertisements in external content. Here are some of the top trends for the year ahead: 1. Content remains king One of the main ways[…]

Five B2B Marketing Trends for 2015

From technology trends, to changing business models, to evolving consumer behaviours, there’s a lot for today’s marketer to consider on what’s next. Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across on and offline platforms. The following trends will help give you a jumpstart[…]

9 Phrases to avoid in your business writing

The following are business writing killers. They sound too much like “legalese” and remove the human element from your correspondence. By eliminating them, you’ll make your documents significantly better: 1. “Yours truly” or “Sincerely yours” – You are not theirs. These closings are antiquated. Rather use “Sincerely”. 2. “Respectfully” – This closing has a solemn[…]