A Thought Leadership Piece is a great way to establish yourself and your brand as a market leader and expert in your field. It’s also an easy way to get publicity if well positioned and written.  But publications won’t just publish anyone. They’re looking for something with substance. Here are four tips for writing compelling[…]

Opinionated editorial essays are fun, fast and furious, and easy to get into print. Editors are always looking for quick commentary on current topics from experts who can provide unique and interesting angles and opinions.  So if you have an engaging, unusual point of view on a current topic put it out there.  Here are[…]

First, you need to know exactly who you want to entice. Then follow these steps… 1. Describe your ideal reader Defining your ideal reader makes your web copy much more personal. This doesn’t mean you’ll sell only to this person. It means whomever closely matches your ideal reader will feel your content is written for[…]

Nothing creates a greater first impression than your website home page. When customers arrive at your site they should be able to quickly learn who you are, what you do, and why you do it. They must also be able to easily get in touch. If your site lacks these basics, you’re losing potential customers[…]

Press releases are essential elements of any communications strategy. These short, compelling documents detail product releases, event announcements and other newsworthy items, and should pique the interest of journalist. Crafting a great press release is the first step in securing a magazine feature or television interview, and thus more visibility and customers. Journalists are flooded[…]

Your company profile should engage and attract the right customers for your business.  It should gain media attention and entice journalists through their understanding of your mission, products, services, personnel and uniqueness. It’s also integral as an addendum to any business plan – for acquire financing etc. Without a well-crafted profile, you may not attract[…]

Good copy is part art, part science. Art, because it requires creativity, beauty and style. Science, because it exists in the world of tests, trials, breakthroughs and measurable outcomes. Bad copy is always missing one or both of these elements. Good copy has both in abundance. Storytelling is one of the most effective ways to[…]