6 Steps to writing enticing web copy

First, you need to know exactly who you want to entice. Then follow these steps… 1. Describe your ideal reader Defining your ideal reader makes your web copy much more personal. This doesn’t mean you’ll sell only to this person. It means whomever closely matches your ideal reader will feel your content is written for[…]

8 Steps to a Great Press Release

Press releases are essential elements of any communications strategy. These short, compelling documents detail product releases, event announcements and other newsworthy items, and should pique the interest of journalist. Crafting a great press release is the first step in securing a magazine feature or television interview, and thus more visibility and customers. Journalists are flooded[…]

3 Steps to a Great Company Profile

Your company profile should engage and attract the right customers for your business.  It should gain media attention and entice journalists through their understanding of your mission, products, services, personnel and uniqueness. It’s also integral as an addendum to any business plan – for acquire financing etc. Without a well-crafted profile, you may not attract[…]