English is one of the most widely spoken languages in the world. It’s the preferred language of business globally.
But it’s far from the most spoken language on the planet. That is Mandarin Chinese, followed by Hindi, Spanish, English, Arabic and Portuguese.
Your website is a home for your brand online. See it as your piece of real estate on the web. The copy is well-written and speaks to your clientele about how you can assist. The contact details are clear and your quick quotes are easy. There’s just one problem…it’s all in English.
Imagine walking into a home in China. Nobody speaks English. Feel good? Feel like you could ask for directions to the nearest food joint? It would be great if someone here could speak English.
Your website is the same. Although English is prevalent worldwide, it is not all-encompassing. There are millions who may need your services, but you’d never know, and neither would they.
Remember, your website is not just about you. It’s there for visitors to learn about your services and their benefits. Speaking to them in their own language is a must.
A little research will ascertain your target markets and their languages and dialects. Communicating to your audience in their own language builds trust, understanding and creates a better rapport between you and your customer.
Speak to your marketing team to find out what languages your potential clients are talking. Translate your website into those languages. You’ll stand out and attract more international business for you and your bottom line.