Along with a glossary, a style guide can be one of your best friends when it comes to professional translations. A style guide is essentially a list of instructions that can be used during a translation project by the linguists. It can refer to everything from certain terminology usage, to orthography, to target audience and[…]
Translating your website is integral to modern business and driving sales. As the internet is accessed by an ever-growing population of diverse backgrounds and language requirements, your website needs to move with the times and meet the language requirements of your new audiences. Your language choices also need to be suitable for the markets you[…]
As with most things in life, quick fixes don’t work. Getting your uncle’s German speaking wife to translate for you because it’s convenient and cheap is not a long term solution. This will come back to bite you, and will land up costing double. Professionalism and experience are critical. A linguistic degree should be a pre-requisite, not[…]
A colleague once told me the internet has gone “Dexter” on our attention spans. Clearly a reference to the popular TV series and its main character’s ability to slice things up indiscreetly. This got me thinking. If we expect succinct communications online, surely we expect this from other media too? Writing for your business is[…]
We get daily queries regarding the appropriate language choice, or to explain the differences between Simplified Chinese and Traditional Chinese, for instance. Translating into the wrong language for a particular region can seriously damage your chances of gaining traction in the market. Make sure you understand who your target market is. Some examples: Simplified vs[…]
Now that the financial year-end is behind us, our focus shifts to South Africa hosting the BRICS (Brazil, Russia, India, China and South Africa) conference in March 2013. With the focus on South African investment and development, we have experienced a flood of requests for content and documents to be translated into Africa-based languages. Prevalent[…]
Here at Web-lingo, we’ve decided to make things easier for everyone to find out more about what we do. There are more changes on the horizon, as we grow our online presence to equal and exceed our brand’s presence through traditional media. For those unsure, here is a summary of what we do and how[…]