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Day: Apr 22, 2014

Keep it short. Maximising your readers’ attention.

Posted on Apr 22, 2014 by web-lingo

A colleague once told me the internet has gone “Dexter” on our attention spans. Clearly a reference to the popular TV series and its main character’s ability to slice things up indiscreetly.  This got me thinking. If we expect succinct communications online, surely we expect this from other media too? Writing for your business is[…]

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