Marketing and online marketing have become synonymous over the past decade. During this time, there has also been a huge shift toward inbound techniques, like businesses publishing original content versus embedding advertisements in external content. Here are some of the top trends for the year ahead: 1. Content remains king One of the main ways[…]
From technology trends, to changing business models, to evolving consumer behaviours, there’s a lot for today’s marketer to consider on what’s next. Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across on and offline platforms. The following trends will help give you a jumpstart[…]
When marketing and advertising your business in Africa, it’s best to understand the prevalent languages being spoken in each region. French (Francophonic) and Portuguese (Lusophonic) speaking countries in Africa offer an ample opportunity to communicate with a massive potential market for your business within two locales across the continent, the third, of course, being English.[…]