Your company profile should engage and attract the right customers for your business. It should gain media attention and entice journalists through their understanding of your mission, products, services, personnel and uniqueness.
It’s also integral as an addendum to any business plan – for acquire financing etc. Without a well-crafted profile, you may not attract the best candidates when posting job descriptions, or even suppliers and vendors.
These 3 steps will help you craft a commendable company profile, true to your vision, perception and beliefs:
1. Provide useful information in lay person’s terminology.
A profile should include key personnel, descriptions of the company’s products or services in a manner that laypersons, as well as industry personnel, can comprehend. If the reader cannot figure out what you offer, your profile won’t help sell your products, nor entice media to interview your company personnel.
2. Infuse some personality.
A great company profile should be filled not only with descriptions of products or services, but also some sense or personality of your business’s culture. Including information about your company’s purpose, community support or mission, adds human personality to a profile, increasing interest. People relate to people. So, add something from a human perspective.
3. Claim your unique assets.
By explaining your founder’s unique route to the company’s development, or stating the awards your company has garnered, or the donations and volunteering your employees provide the community, gives the reader some grasp of how the company is unique, special or different from competitors.
Above all else, be honest and interesting. Bland, boring and hype-filled profiles are common and ineffective.