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Marketing and online marketing have become synonymous over the past decade. During this time, there has also been a huge shift toward inbound techniques, like businesses publishing original content versus embedding advertisements in external content. Here are some of the top trends for the year ahead: Content remains king One of the main ways that[…]
Ever wonder what makes an offer too good to refuse? It probably has less to do with the proposition and more to do with the way it is communicated. In fact, most irresistible offers have 7 things in common: 1. Right market No point in trying to sell ice to Eskimos. Bald men do not[…]
Marketing and online marketing have become synonymous over the past decade. During this time, there has also been a huge shift toward inbound techniques, like businesses publishing original content versus embedding advertisements in external content. Here are some of the top trends for the year ahead: 1. Content remains king One of the main ways[…]
From technology trends, to changing business models, to evolving consumer behaviours, there’s a lot for today’s marketer to consider on what’s next. Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across on and offline platforms. The following trends will help give you a jumpstart[…]
When marketing and advertising your business in Africa, it’s best to understand the prevalent languages being spoken in each region. French (Francophonic) and Portuguese (Lusophonic) speaking countries in Africa offer an ample opportunity to communicate with a massive potential market for your business within two locales across the continent, the third, of course, being English.[…]
The silly season is upon us, and it’s the perfect time to express your gratitude to your staff and colleagues. Holidays can be hectic. Gift buying and family dinners set the stage for stressful times. Thinking of what to write in holiday greeting cards shouldn’t be. Here are some quick tips to spread the love[…]
Christmas is a time for giving and receiving. Receiving graciously is as important as giving. That wonderful feeling of gratitude when someone goes out of their way to spoil you feels even better when expressed. Sending a card or note of thanks is one of the best ways to express gratitude. Here’s how to do it[…]
6-12 words are that stand between you and a higher click-thru rate. These words are your Homepage headline, and are arguably the most important words on your site. That’s because five times more people read the headline as the body copy. Below are 8 steps to writing a great Homepage headline: 1. Write the headline[…]
Writing the Homepage of your website can be tricky. It must grip your reader, it must convey the essence of your offering, and it must support all the other click-through pages. There is a lot to be said about writing Homepages. These four points cover the more important issues: 1. Use your main headline to[…]
Talking the walk in Africa is easier than you imagine. Never before has it been simpler to access world class translations into languages like Swahili, Shona, French, Portuguese and Arabic. Web-lingo offers all of these locales for translation of your documentation, marketing material and business communications, as well as websites, getting you and your brand[…]