It stands to reason that certain tech platforms garner more traction than others in foreign markets, based on trends and preferences in that region.
For instance, Africa has a huge feature phone market based on USSD technology, while Europe and Asia have moved to Android and smartphones. It makes sense to bear this in mind when advertising and marketing; your translations should walk hand-hand with these trends as well. Analytics are available to ascertain which platforms offer the most traction for your message.
Your translations should walk, act and chat just like someone from your prospective market, and they should appear within the mediums most prevalent in those markets. Your translations are an extension of your brand and voice and the technology you use should also be.
In some instances, a unique mix of media options may be best depending on the message and intended target markets. Offering a multi-channel output solution, we provide the chance for you to receive and distribute your translations within the preferred medium of the market. This helps cut-out the middleman and reduces the risk of errors in your translations, while converting files or formats to best suit your market. It also means more presence and more traction for your brand worldwide.
A list of the formats we offer:
|
FileFormats |
Version |
Extension |
|
Office 2003 |
|
xls, doc, ppt |
|
Office 2007 |
|
xls, xlsx, doc, docx, ppt, pptx |
|
Office 2010 |
|
xls, xlsx, doc, docx, ppt, pptx |
|
Framemaker |
7,8,9 |
.fm |
|
HTML |
|
.htm, .html |
|
Illustrator |
|
|
|
Indesign |
CS2, CS3, CS4, CS5 |
.indd |
|
Indesign Markup |
|
.IDML |
|
INX |
CS2, CS3 |
.inx |
|
Java |
|
.java |
|
JavaProperties |
|
.properties |
|
JavaProperties (HTML) |
|
.properties |
|
JavaProperties (Msg) |
|
.properties |
|
Javascript |
|
.js |
|
JSP |
|
.jsp |
|
MIF |
7,8,9 |
.mif |
|
OpenOffice |
|
|
|
Passolo |
2011 |
.lpu |
|
Plaintext |
|
.txt |
|
Portable Object |
|
.po |
|
Resource Compiler |
|
.rc |
|
RESX |
|
.resx |
|
RTF |
|
.rtf |
|
Xliff |
|
.xlf, .xliff |
|
XLZ |
|
.xlz |
|
XML |
|
.xml |