Modern business requires innovative solutions to not only survive, but thrive, during a global pandemic like COVID-19. While the world acclimatises to a new way of living, businesses need to focus on adapting their marketing, distribution and sales strategies. The sheer volume of communication each individual consumes, on a daily basis, demands that marketing be[…]
Your website is your business’s home on the Internet. Your piece of real estate on the world wide web. When visitors arrive on your website, you’d want them to feel as comfortable as possible, much like when welcoming visitors to your home or place of work. If they don’t speak your language, you’d rightfully make[…]
As the world and our day-to-day lives move faster with each passing year, attention spans are changing. When it comes to effective content, you need to speak directly to the market you are targeting in a way that captures their attention. This can only be done through well-localised content pieces that suit the cultural needs[…]
Let’s take a deeper look at the differences between translation and localisation and how to tell them apart. Let’s start with their respective definitions via Dictionary.com
Applications are readily available on Google Play Store and the Apple Store. It certainly begs the question: How do you stand out? One of the easiest ways to do this is to translate your App into multiple languages using professional localisation services. An App that is multilingual can grow your potential user base and monthly subscribers. That is[…]