We’re often asked why we recommend proofreading. Surely the lead linguist will proofread their own work? Won’t translations be good enough on the first round? Translation is not a science. Neither is it an art. It’s both. Good translation is as true to the original as possible, in form, tone, terminology and finish. If ten[…]
Opinionated editorial essays are fun, fast and furious, and easy to get into print. Editors are always looking for quick commentary on current topics from experts who can provide unique and interesting angles and opinions. So if you have an engaging, unusual point of view on a current topic put it out there. Here are[…]
English is one of the most widely spoken languages in the world. It’s the preferred language of business globally. But it’s far from the most spoken language on the planet. That is Mandarin Chinese, followed by Hindi, Spanish, English, Arabic and Portuguese. Your website is a home for your brand online. See it as your[…]
The key to this puzzle is an effective Glossary, which doubles as a living list of accurately translated keywords according to how and what your target market is searching for in their language of choice. It is not a straight translation of your English keywords. That’s like hoping French people search the same way as[…]
First, you need to know exactly who you want to entice. Then follow these steps… 1. Describe your ideal reader Defining your ideal reader makes your web copy much more personal. This doesn’t mean you’ll sell only to this person. It means whomever closely matches your ideal reader will feel your content is written for[…]