A Thought Leadership Piece is a great way to establish yourself and your brand as a market leader and expert in your field. It’s also an easy way to get publicity if well positioned and written. But publications won’t just publish anyone. They’re looking for something with substance. Here are four tips for writing compelling[…]
We’re often asked why we recommend proofreading. Surely the lead linguist will proofread their own work? Won’t translations be good enough on the first round? Translation is not a science. Neither is it an art. It’s both. Good translation is as true to the original as possible, in form, tone, terminology and finish. If ten[…]
Opinionated editorial essays are fun, fast and furious, and easy to get into print. Editors are always looking for quick commentary on current topics from experts who can provide unique and interesting angles and opinions. So if you have an engaging, unusual point of view on a current topic put it out there. Here are[…]
English is one of the most widely spoken languages in the world. It’s the preferred language of business globally. But it’s far from the most spoken language on the planet. That is Mandarin Chinese, followed by Hindi, Spanish, English, Arabic and Portuguese. Your website is a home for your brand online. See it as your[…]
The key to this puzzle is an effective Glossary, which doubles as a living list of accurately translated keywords according to how and what your target market is searching for in their language of choice. It is not a straight translation of your English keywords. That’s like hoping French people search the same way as[…]
First, you need to know exactly who you want to entice. Then follow these steps… 1. Describe your ideal reader Defining your ideal reader makes your web copy much more personal. This doesn’t mean you’ll sell only to this person. It means whomever closely matches your ideal reader will feel your content is written for[…]
Translation memory, or TM, is a database of “segments”, which can be sentences, paragraphs or sentence-like units (headings, titles or elements in a list) that have previously been translated. It exists to to aid human translators, and to save you time and money. Imagine a scenario: You’ve translated all your content and distribute it to[…]
Nothing creates a greater first impression than your website home page. When customers arrive at your site they should be able to quickly learn who you are, what you do, and why you do it. They must also be able to easily get in touch. If your site lacks these basics, you’re losing potential customers[…]
Is your business getting as much international attention as it should be? Most business is conducted in English. It’s the international language of business and is the most accessible language worldwide. Yet, if that is the case, why are you not getting more international business from traditionally non-English-speaking countries? Nelson Mandela said:“If you talk to[…]
Press releases are essential elements of any communications strategy. These short, compelling documents detail product releases, event announcements and other newsworthy items, and should pique the interest of journalist. Crafting a great press release is the first step in securing a magazine feature or television interview, and thus more visibility and customers. Journalists are flooded[…]