As with most things in life, quick fixes don’t work. Getting your uncle’s German speaking wife to translate for you because it’s convenient and cheap is not a long term solution. This will come back to bite you, and will land up costing double. Professionalism and experience are critical. A linguistic degree should be a pre-requisite, not[…]
A colleague once told me the internet has gone “Dexter” on our attention spans. Clearly a reference to the popular TV series and its main character’s ability to slice things up indiscreetly. This got me thinking. If we expect succinct communications online, surely we expect this from other media too? Writing for your business is[…]
Your translations are an extension of both you and your business. They act as an extension of your voice – online, offline and worldwide. They should express themselves just like your business would. Using the correct, approved terminology can help ensure this. Your brand, be it personal or commercial, needs to remain true to the original,[…]
Good copy is part art, part science. Art, because it requires creativity, beauty and style. Science, because it exists in the world of tests, trials, breakthroughs and measurable outcomes. Bad copy is always missing one or both of these elements. Good copy has both in abundance. Storytelling is one of the most effective ways to[…]